Toast to Humanity - Weekend Wine Watch

Toast to humanity - Weekend Wine Watch

Toast to Humanity¹s mission is to effectively utilize cause-branding, allowing corporations to align with social and charitable causes, resulting in increased consumer confidence and loyalty for their products. Our goal is to provide worthy charitable organizations the support needed to fulfill their mission of being compassionate stewards of humanitarian causes.



Up close with Alex Guarachi, President, TGIC Importers Print E-mail
What made you go out and open up your own company?
Alex Guarachi
Alex Guarachi

I came to the US on a soccer scholarship and I got injured.  I was always passionate about wine as I grew up with wine always on the table.  In addition, I always had an entrepreneurial spirit so it was destined for me to do my own thing.  I love food and wine and all of the lifestyle centered around good food and good wine. Some of the best pleasures in life are good food and good wine!  Back in 1982 you could not even find a bottle of wine from Chile here in the US.  We were the first to introduce Chilean wines into the US.  Someone needed to get the wines here and then make noise to the press and talk them up.

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